DIRS.INFO The most relevant business & tech news

☆ UConn's Paige Bueckers is an early favorite for the No. 1 pick in the 2025 WNBA draft. Here's why the internet is loving her right now.
▼ + stars: | 2024-04-19 | by ( Mykenna Maniece | ) www.businessinsider.com time to read: +3 min

Paige Bueckers, 22, is a star guard on UConn's women's basketball team. Her style and support for her teammates at this year's draft have gotten a lot of love online. AdvertisementPaige Bueckers was one of the most-talked-about names after the 2024 WNBA draft on Monday, April 15, and she wasn't even one of the recruits. The 2023 WNBA season was "its most-watched regular season in 21 years," the league reported, and Deloitte predicted women's sports will surpass $1 billion in revenue for the first time. AdvertisementGet to know Paige Bueckers before she returns to UConn for her last dance and discover why she's the internet's latest obsession.

Persons: Paige Bueckers, She's, —, Louis Vuitton, Bueckers, Aaliyah Edwards, Nika Mühl, tweeting, Edwards, Kris Jenner, eyeing, Caitlin Clark, Naismith, Clark, Angel Reese Organizations: UConn, WNBA, Service, Washington Mystics, Seattle Storm, Best, Big East, NCAA, Deloitte

☆ Biden Weighs in on Caitlin Clark Salary Debate After W.N.B.A. Draft
▼ + stars: | 2024-04-17 | by ( Neil Vigdor | More About Neil Vigdor | ) www.nytimes.com time to read: 1 min

President Biden jumped into a debate about gender and sports this week, calling for pay equity for women athletes after Caitlin Clark, the University of Iowa basketball standout, was selected first in the W.N.B.A. Ms. Clark’s salary will be far less than that of her male counterparts. Mr. Biden, writing on X on Tuesday, said that for all their accomplishments in sports, women athletes were undervalued. “Right now we’re seeing that even if you’re the best, women are not paid their fair share,” he said. “It’s time that we give our daughters the same opportunities as our sons and ensure women are paid what they deserve.”Mr. Biden was nodding to a banner moment for women’s basketball, one powered by stars like Ms. Clark, who was chosen by the W.N.B.A.’s Indiana Fever, and Paige Bueckers of the University of Connecticut and Angel Reese of L.S.U.

Persons: Biden, Caitlin Clark, ”, “, Mr, Clark, Paige Bueckers, Angel Reese, L.S.U Organizations: University of Iowa, Indiana, University of Connecticut Locations: ’

☆ One chart shows just how much women's college basketball ratings have soared while men's have dipped
▼ + stars: | 2024-04-17 | by ( Cork Gaines | Andy Kiersz | ) www.businessinsider.com time to read: +7 min

Viewership for the women's NCAA basketball championship surpassed the men's final for the first time. Over the next three years, the TV audience for the women's final grew by 23% to an average of 3.7 million. Women's basketball popularity goes beyond championship game ratingsWe have seen other evidence of women's college basketball's emerging dominance in the sports landscape. Meanwhile, merchandise sales related to women's college basketball are also soaring. JuJu Watkins celebrates with USC fans following a win during the 2024 NCAA Women's Basketball Tournament.

Persons: —, Nielsen, Caitlin Clark —, Angel Reese, Dawn Staley, Clark, University of Connecticut's Paige Bueckers, Juju Watkins, James, LeBron James, JuJu Watkins, Wally Skalij, Darren Rovell, Bruce B, Greenspoon Marder, you've, Siegal Organizations: NCAA, WNBA, Service, University of Iowa, University of South Carolina, Purdue University, University of Connecticut, Nielsen, Sports Media Watch, Louisiana State, University of South, Business, Nike, University of, University of Southern, USC, Indiana Fever, Impact, Vanderbilt University Locations: Louisiana, University of South Carolina, University of Southern California

☆ Opinion: Caitlin Clark is still the GOAT, but she’s not the only one
▼ + stars: | 2024-04-08 | by ( Opinion Amy Bass | ) edition.cnn.com time to read: +12 min

This year’s women’s tournament just kept getting better with every turn. That intensity is proof positive that women’s basketball has exploded. The valuation of the college game, too, is on a meteoric rise. Caitlin Clark talks with the media after Iowa's loss to South Carolina in the 2024 NCAA Women's Basketball Tournament National Championship on April 7. “I want to personally thank Caitlin Clark for lifting up our sport… she carried a heavy load,” Staley said.

Persons: Amy Bass, Read, CNN —, Georgeann Wells, Ashlyn Watkins, Rodney Bedsole, Caitlin Clark, There’s, Tara VanDerveer’s, Geno Auriemma, Rebecca Lobo, Renee Montgomery, Kerry Bascom, Sue Bird, Diana Taurasi, Maya Moore, Breanna Stewart, Dawn Staley, Pat Summit’s Lady, Clark, Kamilla Cardoso, Staley, It’s, Aaliyah Edwards, Cardoso, Paige Bueckers, Watkins, Angel Reese, We’ve, Reese, Stewart, Taylor Swift, –, ’, Clark pandemonium –, Jason Sudeikis, Steph Chambers, MiLaysia Fulwiley, Tessa Johnson, ” Staley, Stanford’s Cameron Brink, Tennessee’s Rickea Jackson, Edwards, “, Serena Williams, ” Reese, ” Kamilla Cardoso, Gregory Shamus Organizations: Manhattanville College, CNN, University of Charleston, Iowa, NCAA, Louisiana Tech, Cheyney, Nykesha, CBS, Pat Summit’s Lady Vols, Tennessee, Auriemma’s Huskies, Gamecocks, US Women’s National, WNBA, Seattle, LSU, UConn, MLB, NHL, MLS, ESPN, Getty, North, Vogue, South Carolina Gamecocks, Indiana Fever, Las Vegas Aces, Fever, Mobile, South Carolina Locations: West Virginia, South, Stanford, South Carolina, Iowa, North America

☆ South Carolina wins NCAA women’s championship game over Iowa, Caitlin Clark
▼ + stars: | 2024-04-07 | by ( Jill Martin | ) edition.cnn.com time to read: +16 min

“Kamilla Cardoso was not going to let us lose a game in the NCAA tournament,” South Carolina head coach Dawn Staley said. While the spotlight was on Clark, South Carolina just kept winning. Ben Solomon/NCAA Photos/Getty Images Clark, right, and Kate Martin walk off the court after losing to South Carolina. Kirby Lee/USA Today Sports/Reuters Kamilla Cardoso of the South Carolina Gamecocks and Saniya Rivers jump for the opening tipoff. Ben Solomon/NCAA Photos/Getty Images South Carolina's Te-Hina Paopao walks onto the court during player introductions ahead of the game.

Persons: Iowa’s Caitlin Clark, Clark, Tessa Johnson, Kamilla Cardoso, Cardoso, “ Kamilla Cardoso, Dawn Staley, Paopao, Chloe Kitts, Staley, she’s, ” Clark, “, I’m, Lisa, Bluder, ” Staley, Caitlin Clark, Morry Gash, “ Awesome, it’s, ”, Raven Johnson, ” Raven Johnson, They’d, ” Tessa Johnson, Aaron Doster, Steph Chambers, Ben Solomon, Kate Martin, Gregory Shamus, Morgan Engel, Bree, Carolyn Kaster, Fulwiley, Iowa's Hannah Stuelke, Gabbie Marshall, Lisa Bluder, Marshall, Justin Tafoya, Carolina's Chloe Kitts, Reuters Staley, Jason Sudeikis, Ken Blaze, Reuters Clark, Kirby Lee, Ashlyn Watkins, Martin, Kylie Feuerbach, Watkins, Sydney Affolter, Carolina's Cardoso, Stuelke, Jason Miller, Al Bello, Paige Bueckers, Brady, Aaliyah Edwards, Edwards, Nika, KK Arnold, Arnold, Zoe Brooks, MiLaysia, Baldwin, Chloe Kitts of, Sania Feagin, C, Wes Moore, Katie Peneueta, Brooks, Rivers, Reuters Kamilla Cardoso, Saniya, UConn’s Paige Bueckers, LSU’s Angel Reese, JuJu Watkins, rebounder, Naismith, Entering’s Organizations: CNN, NCAA, Gamecocks, Iowa, LSU, WNBA, South, Mortgage, ESPN, Hawkeyes, South Carolina Gamecocks, Iowa Hawkeyes, Sunday, USA, Sports, Reuters, Getty, AP, Carolina, Sydney, The Iowa Hawkeyes, UConn Huskies, Huskies, UConn, Images Iowa, Images, Getty Images Iowa, NC State Wolfpack, North Carolina State, NC State, tipoff, South Carolina, Associated Press, Wade, Eight Locations: Iowa, South Carolina, Cleveland , Ohio, Clark , South Carolina, Reuters Iowa, Carolina, Cardoso of South Carolina, Stuelke, Martin, Cleveland, Chloe Kitts of South Carolina

☆ The men's college basketball Final Four teams earn $19.3 million in revenue. The women's teams earn 27% of that.
▼ + stars: | 2024-04-06 | by ( Cork Gaines | ) www.businessinsider.com time to read: +6 min

Women's college basketball popularity is up, but their revenue still lags behind the men's teams. AdvertisementMany women's college basketball teams are setting records for attendance and could see a subsequent revenue boost from ticket, merchandise, and concession sales. Meanwhile, the NCAA sold the television rights to the men's basketball championship separately from the other sports. The deal for men's college basketball is worth more than $1.1 billion annually and also goes through 2032. AdvertisementThose watching for the disparity in revenue between the women's and men's college basketball teams to narrow may have to be patient.

Persons: —, University of Iowa's Caitlin Clark, Angel Reese, JuJu Watkins, University of Connecticut's Paige Bueckers, Nielsen, What's, Darron Cummings, Bruce B, Siegel, Greenspoon Marder, Caitlin Clarks, Reeses, Paige Bueckers, Steph Chambers Organizations: Service, NCAA Division, US Department of Education, NCAA, University of Connecticut, North, North Carolina State, South Carolina State University, North Carolina State University, University of Alabama, Purdue University —, Carolina State University —, University of South, University of South Carolina —, of Connecticut, Iowa State, University of Iowa's, University of Southern, University of, LSU, ESPN, North Carolina State's, Duke, Elite, LSU's, Iowa Hawkeyes, AP, Impact, Vanderbilt University, Hawkeyes, Associated Press Locations: North Carolina, South, University of South Carolina, Louisiana, North

We've compiled everything you need to know about the game tonight, including where to watch Iowa vs. UConn if you don't have cable. Where watch Iowa vs. UConn in the USIowa vs. UConn will air at 9:30 p.m. If you don't have cable, you'll need to check out a live TV streaming package that carries ESPN, like Sling TV or Hulu + Live TV. Hulu + Live TV Hulu + Live TV includes over 90 channels, along with Hulu's on-demand library and access to Disney Plus and ESPN Plus. Sign up for the relevant live TV streaming services mentioned above with a US form of payment.

Persons: Caitlin Clark, Paige Bueckers, Clark, Bueckers, we've, Hulu's, ExpressVPN Organizations: Business, Iowa Hawkeyes, UConn Huskies, Iowa, UConn, NCAA, LSU, Ohio State, Ten, Big, NC, Hawkeyes, Huskies, ESPN, South, Hulu, Sling, ESPN2, ESPN3, Disney Plus Locations: Iowa, tonight's South Carolina, South Carolina

☆ FanDuel says Iowa-LSU game was its biggest betting event of all time for women's sports
▼ + stars: | 2024-04-02 | by ( Jessica Golden | ) www.cnbc.com time to read: +3 min

The superstar women's college basketball matchups Monday night attracted more than just viewers — the games also set new sports betting records. FanDuel tells CNBC that the Louisiana State University versus Iowa game was its biggest betting event of all time for women's sports. 1 betting event Monday, ahead of all National Basketball Association, Major League Baseball and National Hockey League games, FanDuel said. The women's basketball games were its top two events last night, ahead of every MLB and NBA game, a spokesperson told CNBC. BetMGM also had a big night, saying the Iowa-LSU matchup was its most bet-on women's basketball game ever.

Persons: Caitlin Clark, FanDuel, sportsbooks, Monday's, Angel Reese, Kim Mulkey, Paige Bueckers, Karol Corcoran, FanDuel Sportsbook, DraftKings, BetMGM, Seamus Magee Organizations: Iowa Hawkeyes, Lousiana State University Tigers, NCAA, Arena, CNBC, Louisiana State University, Iowa, ESPN, American Gaming Association, Monday's LSU, National Basketball Association, Major League Baseball, National Hockey League, University of Connecticut, University of Southern, MLB, NBA, NFL, LSU, UConn, NC State, Wolfpack Locations: Albany , New York, Iowa, University of Southern California, BetMGM, South Carolina

TV ratings signal growth in college women’s basketballWhile Clark is enticing viewers, women’s college basketball is experiencing growth that can’t only be explained by “Clarkonomics”– as basketball analyst Debbie Antonelli called it – alone. The surge in women’s college basketball is also due to more investment in media coverage of women’s sports, said Lewis. NIL empowers players — and their sportsCollege women’s basketball players are among the biggest players in the market for Name, Image and Likeness sponsorships. College women’s basketball players are among the biggest players in the market for Name, Image and Likeness sponsorships. One factor driving the speculation that Clark might stay in college was that WNBA doesn’t have the same platform as women’s college basketball.

Persons: Caitlin Clark, Clark, It’s, Steph Curry, Michael Mulvihill, Clark –, –, Jon Lewis, Lewis, Curry, LeBron James, Michael Jordan, they’re, ”, Pete Maravich’s, Davidson, “ Clarkonomics, Debbie Antonelli, Melissa Isaacson, Iowa’s Clark, LSU’s Angel Reese, let’s, ’ ” Lewis, “, Reese, Cameron Brink, Paige Bueckers, Reed Sheppard, Rob Dillingham, Cody Williams –, Dillingham, Sam Weber, That’s, hasn’t, Isaacson, Diana Taurasi’s, Candace Parker’s, eyeing Clark, — Organizations: CNN, Iowa Hawkeyes, NBA, CBS, ESPN, Fox Sports, Sports Media Watch, UConn, Tennessee, Northwestern, NCAA, College women’s, Bueckers, WNBA, ABC, Indiana Fever Locations: Iowa, Tennessee, TickPick, Opendorse

STORRS, Conn. (AP) — UConn star Paige Bueckers and coach Geno Auriemma both say they will be back at the school next season. A senior academically, Bueckers made the announcement during senior night ceremonies at Gampel Pavilion following the team's 85-44 win over Georgetown on Friday night. “I love playing here; I love being here,” she said, “I love my teammates. Edwards and Muhl did not announce their plans, saying after the celebration that their decisions will come later. Edwards, Muhl and Griffin each have one.

Persons: STORRS, —, Paige Bueckers, Geno Auriemma, Bueckers, ” Bueckers, Paige, hasn't, ”, “, Aaliyah Edwards, Nika Muhl, Aubrey Griffin, Edwards, Griffin, Azzi Fudd, Jana El, Caroline Ducharme, Annaya Patterson, Muhl, Auriemma, ” Auriemma Organizations: — UConn, Georgetown, Huskies, UConn, Muhl, — North, — North Carolina State, Notre Dame, Creighton, Villanova, AP, womens Locations: Conn, Arizona, South Carolina, Gampel, Croatia, Canada, — North Carolina, UCLA , Texas, Hartford

1 South Carolina pulled away early to win its fourth straight over No. Photos You Should See View All 21 ImagesBut the South Carolina took flight after that, using a 24-11 run over the next 10 minutes to go up by double digits. UConn never got closer than 12 points the rest of the way as South Carolina moved to 6-0 this season against ranked opponents. The Huskies shot just 5 of 19 (26%) in the opening quarter as South Carolina steadily built its lead. These South Carolina youngsters look every bit as determined to go further this year.

Persons: —, Hina Paopao, Raven Johnson, rebounder Kamilla Cardoso, Dawn Staley, Ashlyn Watkins, Chloe Kitts, Ashlynn, Aaliyah Edwards, Watkins, KK Arnold, Xavier, ___ Organizations: COLUMBIA, Carolina, UConn, Gamecocks, Huskies, South Carolina, KK, Iowa, NEXT UConn, Tennessee, AP, womens Locations: Brazil, South, South Carolina, Carolina

STORRS, Conn. (AP) — UConn guard Azzi Fudd will miss the remainder of the season with a noncontact knee injury she sustained last week during practice, the school said Wednesday. Fudd tore the medial meniscus and anterior cruciate ligament in her right knee when she came down after a jump shot on Nov. 14 in practice, the school said. The school said Fudd will have surgery at UConn Health at a “later date.”“We’re all just so upset for Azzi,” coach Geno Auriemma said in a statement. She missed 10 games with a foot injury during her freshman season and 22 games because of knee injuries during her sophomore campaign. Fudd’s injury comes after the return of another UConn star, Paige Bueckers, who missed all of last season and 19 games during her sophomore campaign with knee injuries.

Persons: STORRS, —, Azzi Fudd, Fudd, ”, Geno Auriemma, Paige Bueckers, Auriemma, “ Azzi, “, ___ Organizations: — UConn, Huskies, Dayton, North Carolina State, UConn Health, Azzi, UConn, UCLA, AP, womens Locations: Conn, Cayman Islands

RALEIGH, N.C. (AP) — Saniya Rivers had a career-best 33 points to go with 10 rebounds and five assists to help North Carolina State stun second-ranked Connecticut 92-81 on Sunday, earning the program's first win against the Huskies in more than a quarter-century. With Rivers rolling, N.C. State shot 52.5% for the game while dominating the glass (41-29). N.C. State: The Wolfpack beat Charlotte by 41 points to open the season, led by James' career-best 26 points and a quality debut for McDonald's All-American Zoe Brooks. It was also the first top-5 win for N.C. State as an unranked team since December 2016. N.C. State: Elon visits the Wolfpack on Wednesday.

Persons: Saniya Rivers, Aziaha James, Geno Auriemma's, Paige Bueckers, Aaliyah Edwards, Bueckers, James, Zoe Brooks, Brooks, State’s, of Famer Kay Yow’s, Elon, ___ Organizations: North Carolina State, Connecticut, Huskies, Wolfpack, NCAA, Reynolds Coliseum, UConn, BIG, Dayton, Charlotte, of Famer, of Famer Kay Yow’s Wolfpack, N.C, State, NEXT UConn, AP, womens Locations: RALEIGH, N.C, Saniya, State, midcourt, South Carolina, Maryland

Caitlin Clark of Iowa is a unanimous pick for The Associated Press preseason women's basketball All-America team for the second consecutive season. Last season's AP player of the year averaged 27.8 points, 8.6 assists and 7.1 rebounds. I feel more confident in my body than I ever have,” said Bueckers, who was the AP player of the year as a freshman in 2021. Clark, Reese and Holmes were on the first team while Kitley and Brink were on the second team. The AP started choosing a preseason All-America team before the 1994-95 season.

Persons: Caitlin Clark of, Angel Reese, Reese, Elizabeth Kitley, Cameron Brink, Stanford, Paige Bueckers, Mackenzie Holmes, Kitley, Holmes, Clark, Kelsey Plum's, “ Caitlin, Lisa Bluder, She's, “, Kim Mulkey, ” Bueckers, ”, Bueckers, ” Holmes, Teri Moren, Kenny Brooks, ” Brink, Cardinal, Haley Jones, Tara VanDerveer, Brink Organizations: Associated Press, America, Hawkeyes, NCAA, LSU, Virginia Tech, UConn, Tigers, SEC, ” LSU, Big, AP, __, womens Locations: Caitlin Clark of Iowa, Indiana, Iowa, ” Indiana

1 in the women's preseason AP Top 25 college basketball poll for the first time in school history. It’s the same spot the Hawkeyes held last year in the preseason poll. The Tigers were ranked second in 1977 and third twice in 2004 and 2005 in the preseason poll, but never No. The Utes, who haven't been in the preseason poll since 2005, bring back a team led by Pac-12 player of the year Alissa Pili. 12 Ole Miss is in the preseason poll for the first time since 1995.

Persons: Angel Reese, Caitlin Clark, Reese, Hailey Van Lith, Aneesah Morrow, “, ”, Kim Mulkey, Bruins haven't, haven't, Pili, Dawn Staley's, Clark, Paige Bueckers, Rori Harmon, Rickea Jackson, Olivia Miles, Ole, Cardinal, Tara VanDerveer's, It's, ___ Organizations: LSU, NCAA, UConn, Huskies, Iowa, Hawkeyes, UCLA, Tigers, ” LSU, Bruins, Utes, Pac, Gamecocks, Ohio, Virginia Tech, Notre Dame, Hokies, Ole Miss, Rebels, USC, Stanford, Washington State, Cougars, SEC, Big Ten, ACC, Big East, Colorado, Ohio State, AP, womens Locations: Utah, Hailey, Maryland, Pili . South Carolina, Ohio State, Indiana, Texas, Illinois, Colorado, UCLA , Utah, Stanford, Las Vegas, South Carolina, Paris

☆ How NIL deals and brand sponsorships are helping college athletes make money
▼ + stars: | 2023-09-19 | by ( Dan Whateley | Margaret Fleming | ) www.businessinsider.com time to read: +11 min

College athletes make money by posting branded content on social media and attending events with fans. Read more about the flow of NIL money in college sportsThe remaining 20% comes from brand deals, per Opendorse. Men's basketball players make the most from brand deals, the company has found. Read more about how the company boosted social-media engagement by hiring college athletes from niche sports like golf and cheerleadingSome college athletes have become social media stars, especially female students. Reese is one of the most followed college athletes and has signed NIL deals with companies like Amazon, Airbnb, and Playstation.

Persons: influencers, Read, Phoenix Sproles, It's, Kristi Dosh, they're, USC's Bronny James, LSU's Olivia Dunne, Angel Reese, Paige Bueckers, Caitlin Clark, Flau'jae Johnson, Chase Griffin, outperforming, Bryce Adams, Opendorse, Braly Keller, Doug Edert, LSU's Reese, Reese, Matthew Hinton, Blake Lawrence, Colin Salao Organizations: Phoenix, BusinessofCollegeSports.com, University of Minnesota, Dinkytown, Power Five, UCLA, JPMorgan Chase, Chase Griffin Student, Buffalo Wild Wings, St, Peter's University, Amazon, PlayStation, AP, Nike, Adidas, Companies Locations: Ohio

☆ Iowa's Caitlin Clark is captivating basketball fans — here's how the college star's NIL value compares to fellow women's college players
▼ + stars: | 2023-04-02 | by ( Jordan Hart | ) www.businessinsider.com time to read: +3 min

Her NIL valuation is ranked among the top 10 in women's college basketball, according to the NIL database. But, according to On3.com, she narrowly cracks the top 10 highest NIL valuation for women's college basketball players. The Friday game peaked at 6.6 million viewers — nearly two million more viewers than 2022's national championship game between South Carolina and Connecticut. As of Sunday afternoon, Clark comes in at number nine on On3.com's college women's basketball NIL rankings with a valuation of $192,000. On Thursday, Clark was named the women's college basketball's National Player of the Year after leading the country in both points and assists for the 2021-2022 season.

☆ Brittney Griner's return could be the unlikely catalyst that forces the WNBA to relent on its most contentious policy
▼ + stars: | 2023-01-29 | by ( Meredith Cash | ) www.businessinsider.com time to read: +10 min

WNBA free agency is underway, with teams receiving the green light to recruit stars as of this weekend. Top free agent Breanna Stewart has reportedly made charter flights a key issue for teams wooing her. Private flights are not covered by the league's CBA, but Brittney Griner's return may force policy changes. The 2018 MVP took to Twitter to announce that she's prepared to help "subsidize charter travel for the entire WNBA" by offering her "NIL, posts + production hours." Several current WNBA players, including Nneka and Chiney Ogwumike, Elena Delle Donne, Napheesa Collier, Alysha Clark, Erica Wheeler, Kahleah Copper, and Natalie Achonwa, offered their support in the comments.

☆ Women's basketball influencers are the most engaging college athletes for brands, according to new data. Here are the top creators.
▼ + stars: | 2022-10-28 | by ( Colin Salao | ) www.businessinsider.com time to read: +2 min

Data shows the top 10 women's basketball athletes include the Cavinder Twins and Paige Bueckers. The apparel giant's signings show that major companies are embracing NIL deals with women's basketball student-athletes, and data shows why. Women's basketball athletes posted the highest engagement rate with a 9.4% engagement rate on TikTok, which is nearly 10 times higher than standard influencers. The company averaged the engagement rates of individual athletes to determine the overall engagement rate for each subset of athletes. Here are the top 10 women's basketball athletes and their engagement rates during the first year of NIL:

☆ Women's basketball players get the highest engagement rates as influencers, according to new data. Here are the top 10 creators.
▼ + stars: | 2022-10-27 | by ( Colin Salao | ) www.businessinsider.com time to read: +2 min

☆ How college athletes are getting paid from brand sponsorships as NIL marketing takes off
▼ + stars: | 2021-10-16 | by ( Dan Whateley | Colin Salao | ) www.businessinsider.com time to read: +13 min

In addition to brand deals, student-athletes have run branded training clinics and have been paid for appearances and autograph signings. Read about how much an FCS national champion who thought he would 'strike gold' with NIL deals actually earnedLike Sproles, Amherst College wide receiver Jack Betts thought he would profit significantly from the NIL deals, but quickly realized that it wouldn't be easy for a Division III athlete. However, by pitching himself to brands, Betts has been able to secure 35 NIL deals in 2022 alone. Some colleges and universities have developed policies to stop student-athletes from making brand deals that would interfere with their own lucrative sponsorship contracts. Here's Insider's list of 13 top companies helping student-athletes make money and shaping the future of NIL marketing

Search resuls for: "Bueckers"

21 mentions found